Many American consumers have no idea what hard cider is or even that it exists! We want our cider drinkers to be educated in this field so next time you're at a party, you can say to your fellow partiers, "It's a little known fact..." (credit Cliff Claven.)

What is Hard Cider?
Hard Cider is apple juice that has gone through fermentation, the process of turning the natural sugars into alcohol. Once the fermentation is complete, the "must" is then filtered and blended with juice, thus increasing the fruitiness and decreasing the alcohol content (with a whole lot in between.)