Fox Barrel Cider Celebrates Success

Celebrator Beer News; June/July 2005

In June 2004, Cider Press turned the spotlight on new cider venture Fox Barrel Cider in California, started by Sean Deorsey and Bruce Nissen. Fox Barrel has sold nearly all of the 180 cases produced during 2004, and the company completed a 400-gallon bottling at the end of December.

Nissen reports that Fox Barrel has acquired a new partner, Martin Hartigan, Ph.D., who has a vast background in analytical instrumentation and chemistry. His portfolio of sales and marketing skills are a welcome addition to the Fox Barrel team, Nissen said.

Fox Barrel has taken what Nissen described as step one in its business model, selecting Morrow Distributing Company of Woodland, Calif., to funnel its products into the marketplace. A complete list of locations will be available on foxbarrel.com. The company plans to increase the size of its production facility to 3,000 square feet from the existing 1,200 square feet.

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